Due to the large number of effected participants and interest groups that a nationwide “Intelligent Cities” Conference will create, the conference’s media plan adopts an extensive multichannel campaign to reach and communicate with all key stakeholders. The campaign incorporates:
Mass Media...
Massive news print, radio and TV coverage is planned for the conference.
Trade publications...
The campaign will incorporate those publications read by, and likely to be best suited to reach the various decision makers and professionals involved in the development of intelligent communities and buildings.
Conference generated
publications...
The conference will generate a rich collection of brochures, newsletters, and preview
magazines, designed to introduce the key issues challenges and opportunities facing the development of intelligent communities and the points of views raised by the stakeholders on how to best facilitate cooperation between the public and private sectors
and help guide appropriate development of spending policies and programs.
VIP Databases of stakeholders...
Direct mail - In order to ensure that the VIP decision makers, public officials, and leaders
amongst the stakeholders are invited, specialized proprietary databases will be utilized to deliver conference publications and solicit feedback from stakeholders
Web portal and e-literature...
The conference web portal is designed to facilitate participation and registration
for the stakeholders, as well as to serve as a portal to many other relevant sites involved
in intelligent cities, intelligent buildings, and related technologies.
Intelligent Cities Concurrent Exhibition...
A unique international exhibition showcasing the latest intelligent buildings and cities technologies and applications will be held concurrently with the Conference.
.
|
